18 August 2006

Pyramid tea bags

What they want you to think:
Pyramid tea bags are specifically designed by top-of-the-bill tea bag designers to improve hot water circulation through the tea bag, in order to perfect the brewing process as the tea leaves come into contact with the water. The design was inspired by the age-old knowledge that pyramids are a magical source of health, good luck and other invariably Good Things.

What really happened:
— Hey boss? There’s been a slight hitch in the tea bag sealing machine and they’re now asymetrically sealed.
— What? You [expletive deleted]!
— Yeah, sorry boss. But look, if you fiddle with it it kind of looks like a pyramid.
— “It kind of looks like a pyramid.” Now what good is that going to do?
— I s’pose not... But wait... What if we claim it was all on purpose? With the right ad campaign we can put 50 tea bags in a box instead of 80 and put 20% on the price as well. It’s a winner boss, we can’t lose I tell you!
— Yeah I guess those Britons are stupid enough to fall for it. Let’s give it a go.

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